Dental Practice Management: How To Create Online Presence For Your Dental Practice
Hello doctors, welcome to the article that will give you valuable information on the use of the internet to enhance your brand and career as a dentist?
This article will give you the following information
- What are the various modes of online promotion and brand building ?
- What are the cost of creating the online presence ?
- How you can use the Internet and Online medium effectively to create an online presence of your dental practice ?
- How can you use the internet and on line tools to build a brand of your dental clinic and brand of you as a Dentist ?
Let’s Start & Decode the Online Myth !
In the 21st Century, there are two types of worlds
The Real World & The Online Virtual World
For any business to be successful a proper management of both the world are necessary.
In the real world planning, investing and actions are carried out which forms the basis of your business.
But gradually more and more work targets are being explored in the virtual world starting from Marketing , building a brand and expanding the online reach within the potential customers.
And Dentistry is No Exception to this !
Marketing is the back bone of any business and it also holds true for the dental practice.
In present world ONLINE marketing is one of the most powerful tools .
It has a great value of attraction and is attractive to young as well as older generations.
If you know how to use and harness this power of online Marketing then it can be a great tool to enhance you dental practice
What are the Ways A Dentist Can Increase Internet & Online Presence
These are the following modes that you can use :
- Creating a Professional Online Website for your practice.
- Creating a Blog with Relevant Information for patients.
- Creating A Social Media Campaign (Learn to Use Facebook, Twitter).
- Online Paid Advertising tools (Using Google Ad words, Yahoo Advert etc).
- Online Paid Advertising at Popular Dental Blogs.
- Writing contents for other famous dental blogs.
We will be explaining each and every mode of promotion, how to plan the promotion and
how much it will cost you.
Let’s Start with the #1 Mode of Online Promotion in the next slide of this article
Creating a Professional Website for you Dental Practice
Its 21st century and we really don’t need to tell you the importance of having a website for your dental practice. It’s of great value. It’s your online identity.
#1. How to Create a Website for Your Dental Practice ?
The Goal is very straight forward
- To get more prospective patients to know about You, Your Dental Practice.
- To build an Online Brand for your Dental Practice.
- To impress patients and get treatment appointment from prospective patients/clients.
Often people will want to get more information about a dental practice before scheduling an appointment. They will have questions about the Dentist, staff, fees…etc. With a dental website, you can provide answers to commonly ask questions.
The patient will be more motivated to call and schedule an appointment.
A professionally designed dental website will enhance your marketing strategy by making your business look more professional. You can showcase a variety of features pertaining to your clinic such as providing a virtual tour of the business, providing patient testimonials, providing employee bios that include their education background, and providing informative articles about dentistry related subjects such as new procedures and technology.
You can also keep patients up-to-date on new services and prices. A well-optimized dental website will rank high in the search rankings, reach more people, and bring more patients to the clinic. The result will be a big boost in profits.
When you have a professional website, you will be able to distinguish your practice from other dental practices because you will have your own unique design, layout, logo, images, graphics, domain name, and personalized domain email. A dental web design service can create a site that reflects your clinic’s features and business values. As well, a professional web design service can use local targeted marketing to increase the number of patients coming to your dental clinic.
A customized dental website will alleviate patient registration and wait time. With your own professional website, you can provide registration documents that the patient can download and fill out prior to the appointment.
You can also have the option of allowing patients to fill out registration forms online and submit them to the clinic via the web. The receptionist can then enter the information quickly and efficiently. There are even website designs that allow patients to make secure online payments.
Being a health professional all these might be but tricky for you. You can use it yourself using WordPress or You can hire a designer which might cost you a little more.
We have crafted 2 amazing article telling you in detail about building a website for your dental practice.
See the article links below which will open in a Separate tab
HOW TO CREATE A WEBSITE FOR YOUR DENTAL PRACTICE ?
This article is part of the series where we are discussing how dentists can use the internet and online mediums to create an enhanced market for your dental practice and also create a brand for yourself as a dentist. In this article we will discuss in details Being a Dentist, you might not be very technically savvy but don’t worry.
5 FEATURES YOUR DENTAL PRACTICE WEBSITE MUST HAVE
In todays fast facing world of internet and social media, having a website for your dental practice is a must. Yes, its an absolute must. You might ask why, then here are the reasons Its 21st century and almost the entire world lives in internet.
See Next Slide
For #2. Mode of Online Marketing for Your Dental Practice
Making a Dental Blog in your Dental Practice Website
#2 – Online Marketing Mode
Creating a Dental Blog For Your Dental Website
- It very important that you have a Dental Blog Section in your Official Dental Website. This blog is meant to give information to the patient seeking dental health information. It is the section of your professional website where you can write your views and advises for patients.
- Its one of the most important sections of your website. Well written articles increase the trust factor in your patients.
- They also share the good articles in their social profile that increases your followers.
#3.Using Facebook for promoting your Dental Practice Set Up
Social media is one of the best ever ways for any enterprise to get closer to their potential customers. That’s why you must be noticing all the ways companies are using specially targeted towards social media with an aim to gain your attention.
So, is it possible for you to use social media for the benefit of your dental practice ?
Well, of course, you can! If fact if you are not using social media for your dental practice then you are missing out on some great exposure for your dental practice.
Facebook gives you a lot of ways to promote your professional dental practice. It’s up to you to know and learn how to use them effectively.
Few basic benefits of using social media for your dental practice
- Direct reach to people is their social profile.
- Opportunity to provide useful contents and updates to your page members.
- Patients whom you have provided a good dental care will review and share about your practice in social media. That spreads the information about your clinic and the facilities you provide.
- The opportunity to create your brand as a dentist.
- Facebook provides a great chance to be known within your local community and increase your exposure as a dentist.
If you already know to do use Facebook for elevating your dental practice to the next level – then good for you !
Though using Facebook is not difficult to understand, but you need to know that using Facebook for your dental practice is slightly different than running a regular news page.
We have compiled this amazing articles to give you information on how to best use Facebook for the promotion of your dental practice. These articles will motivate dentists and give then ideas to use the power of social media for their dental practice.
How To Exactly try Use Facebook for Promoting and Increasing the Patient Flow for your Dental Clinic ?
Read the Articles below. Each article will open in a separate tab. These are the best articles to guide you how to use social media for your benefit of your dental practice.
BENEFITS OF USING FACE-BOOK FOR YOUR DENTAL PRACTICE
This article is the part of series, where we are telling you about the use of Facebook marketing for your dental practice and in this post we will discuss about A Facebook page has many potential benefits for your business. 2 points are very necessary for an successful online presence of your dental practice.
HOW TO USE FACE-BOOK TO PROMOTE YOUR DENTAL PRACTICE
In this guide, we will show you the basics of how a dentist can use Facebook to his/her professional advantage. The guide is aimed at the Dentist who wants to market their business on the world’s largest social network.
TIPS FOR SUCCESSFUL MARKETING OF YOUR DENTAL PRACTICE USING FACEBOOK
This article will tell you How Dentists Can use Facebook to Expand the Reach of their Dental Practice ? The Tips of What you should or should not do – When Promoting Your Dental Practice on Facebook To use face-book for promoting your dental practice you need to things A website for your dental practice A Facebook page for your dental practice.
HOW TO USE FACE-BOOK ADVERTISING FOR YOUR DENTAL PRACTICE
Welcome doctors, all of you must be regularly use Facebook not only to connect with your friends and family but also to share your works and clinical facilities in various medical and dental groups. In this post we will tell you – How can you use the biggest social media Facebook and its advertising option to increase the reach of your Dental Practice.
USE FACE-BOOK TO REACH LOCAL PATIENTS FOR YOUR DENTAL CLINIC | DENTALORG.COM
We have discussed in the last few posts on how using the most popular social media medium – Facebook for promotion of your dental practice. In this post we will tell you on how you can promote your dental practice using Facebook to the local clients/patients.
See Next Slide to Know
What are the paid advertising options for your dental clinic ?
#4. Paid Advertising Tools for Your Dental Practice
Traditional modes of advertising like the News papers, Magazines, Hoardings are effective and you will need to pay money to buy those ad slots. In the previous slides, we saw that online promotion has ways to use them for free.
There are also some more effective ways for promotion using Google and Facebook. You need to pay for them, but the benefits outweigh the spending.
Its the official advertising system from google.
You will find all the information about it on the internet. Just to explain it in simple terms :
- You buy advertising slots from google.
- Google designs or you design the banner/text ads for your dental clinic.
- Google will publish those ads in all the relevant websites and also in google searches. See the picture below. See the search results for “dentists in Mumbai”. The TOP results are paid advertisements and your dental clinic name can also be there.
Facebook also has paid advertising systems.
Just like google is the king of internet search system, Facebook is the king of Social Media System. Almost every body you know and you don’t know is on face book 24/7 via their phone. So, the Facebook advertising system is of great value as it shows your ads directly in the Facebook News Feed of your potential clients/patients. You, yourself must have seen promoted contents in your Facebook Time Line.
Advertising in Facebook needs a learning curve especially if you want to promote your dental practice.
We have complied a detailed article for you how to effectively use Facebook Advertising to Increase your dental practice. This article will tell you in detail about all the steps & tricks on using Facebook advertisement.
HOW TO USE FACE-BOOK ADVERTISING FOR YOUR DENTAL PRACTICE
Welcome doctors, all of you must be regularly use Facebook not only to connect with your friends and family but also to share your works and clinical facilities in various medical and dental groups. In this post we will tell you – How can you use the biggest social media Facebook and its advertising option to increase the reach of your Dental Practice.
USE FACE-BOOK TO REACH LOCAL PATIENTS FOR YOUR DENTAL CLINIC | DENTALORG.COM
We have discussed in the last few posts on how using the most popular social media medium – Facebook for promotion of your dental practice. In this post we will tell you on how you can promote your dental practice using Facebook to the local clients/patients.
See Next point for the Final TIP of the
Online Promotion of Your Dental Practice
See Next
#5 : Paid Advertising On Famous Health & Dental Blogs
The internet is the source of information for everything possible. So if you search you will find many amazing websites and blogs on dentistry. You can pay the website owner to display your banner ads on the website. Before choosing any website or blog for advertising keep in mind the following points :
- Make sure that the website is running online for some time with regular contents.
- Choose the website that will target to your own geographical area.
- Check they have a good presence in social media.
- Check that the site is well maintained. This will be evident by many factors like design, articles etc.
One you find a good website, contact the publishers for the advertising option. Do not be too much negotiating with good blogs or websites. In the end, the benefit to cost ratio will always be more for you if you post your advertising in good dental websites.
#6. Writing for Other Dental Blogs
The internet is full of good websites on Dentistry with a lot of good contents and massive following. So, if you want to connect with the audience looking for information on dental career and health the guest writing is one of the easiest ways to do that.
Opening a website of your own, setting it up and running it might be a difficult proposition. So, why not choose some long standing blogs or websites on dentistry and apply to the editor for guest writing.
Its a win win situation for you with a minimal effort and also a great way to share your expertise with readers.
Whats are the benefits of Guest Writing
at other dental websites?
All genuine websites provide real credits to the authors with complete details of the authors. That’s a great free promotion for you. Much more effective and cheaper than many conventional advertising methods.
- You get a mode to share your knowledge and writing with online readers.
- The article will have your credits and addresses, clinic name. So this is similar to building up a brand.
- Get exposure to the online audience.
- For example, you can write for DentalOrg.com. Many reputed authors write for DentalOrg.com to reach the young generation. It not only provides them a medium to share their experiences, thoughts on dentistry but also creates a brand for them.
That concludes the article. We have tried to explain you all the possible ways to have the most effective Online Promotion Exclusively for your dental practice. Remember on line promotion has great power and you can use it effectively to take your dental practice to the next level.
