We have discussed in the last few posts on how using the most popular social media medium – Facebook for promotion of your dental practice. In this post we will tell you on how you can promote your dental practice using Facebook to the local clients/patients.
Always remember that dentistry is first a Locally based business venture.
In order that your clinical practice is a success. its paramount that the local patients are aware of your dental practice and have a good idea about the location and the facilities that your set up provides. There are many modes of reaching local patients like News Parer/Magazines etc.
But with almost everyone spending almost around 10 hours a day or more in social media – its natural that you learn how to use Facebook for promotion your dental practice to the local audience.
#1. Choose Your Ad Type
You can target any type of Facebook ad to a local audience, including four designed specifically for local marketers; you just need to pinpoint your desired geographic area for the audience in your targeting options. To get started, go to your Facebook Ads Manager and click on Create Ad.
From here, you’ll need to select the objective of your ad. So depending on what you want to promote, choose that category of ad. Facebook has added lot of varieties to promote your practice and each one has beneficial points.
See the options 1,2,3,4,7,8,9, 10. Each one can be used for the promotional aspect.
- Boost Your Posts : If you are already having Facebook page, then you can boost your posts using Facebook ads. For this check your Facebook page and see the BOOST POST options on the right side lower corner of the post. Click on that and you will get the ad configuration options.
- Promote your page : Using this option you can promote your Facebook page of your dental practice.
- Options 3,4 & 7,8 are very help full in promoting your dental website, promoting your dental camps and events among the local population.
- Getting Leads : This option is very useful in getting your prospective patients to register at your dental website. This is a great marketing tool as you cam periodically mail to the registered e mail ids and keep them aware about your dental practice.
One of the most effective advertising option is
Reach People Near Your Business
This advertising type is very good as it specifically targets the area thats located near to the location of your dental practice. This is a great tool and has maximum chances of promoting your dental practice and getting the patients to your dental practice.
We will see about this advertising type in the next slide.
See Next Slide : How to Choose the Demography where your ads will be visible ?Press Next
#2. Target your ads to specific
Geographical Areas
Facebook gives you the ability to target and make your ads visible to the perfect users in a particular area. That gives you the power the exclusively promote your dental practice to the area where you feel you will get the maximum effect of your advertising.
To use this – Choose the option “Reach people near your business”
To effectively use it first fill up the complete details of your dental practice, Name, Address/Location in the about section of your Facebook page. Once you do this the Facebook then effectively knows where your dental practice is located and using this information will guide you to reach the nearest Facebook users.
Once you click on the option then you will automatically guided to the various steps that are very easy to follow.
You have the option to not only select the location but also the age / gender, the duration/number of days the ad will keep running.
Its highly targeted advertising for your dental practice.
Once you proceed you will get few more customisations that are very easy to configure. While customising your ad, you will can preview how your ad is going to look in various devices.
Finally you need to place the Order for the ads and complete the payment using your credit/debit card.
And Your Ad is Ready.
Final Words
We will repeat again – The success of any dental set up majorly depends on how well it interacts with the local people. There are many traditional ways to do it.
But considering how Facebook is so well ingrained within the lives of both young and old, using Facebook to promote your dental practice is a wise choice.
Read other Amazing articles on the use of Social Media for your Dental Practice. Use the power of Online Media.
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USE FACE-BOOK TO REACH LOCAL PATIENTS FOR YOUR DENTAL CLINIC | DENTALORG.COM
We have discussed in the last few posts on how using the most popular social media medium – Facebook for promotion of your dental practice. In this post we will tell you on how you can promote your dental practice using Facebook to the local clients/patients.
Wish you all the best in Using the Power of Social Media
