This simple review will give you information as to why you should look beyond Google analytics to assess the traffic for your website with a decade-old online tool known as Clicky.
We have been using Clicky web analytics at our modest social service website for the past few months, and this concise review is based on that experience.
What is Clicky?
Clicky is an online web analytics tool that provides real-time statistics on website visitors and what the users are interacting with on your website.
Needless to say, Clicky is one of the most user-friendly analytics systems that in my personal view goes way better than the standard Google analytics.
Why do I say Clicky is better than many other analytics systems?
Google Analytics is perhaps the most widely used free web analytics system in the world, and it comes from the house of Google. It can provide in-depth information about every aspect of your website and online properties.
However, I still do not find it user-friendly (for simple standard users who just want to see which parts or links to the website the users are interacting more.
A normal Google analytics appears like this:
For a regular user like me, it gets tedious scouting out what I exactly want: the top-performing articles on my website in a chronological manner. To get this information I need to dig more into the analytics.
Please note that Google Analytics is still the industry standard for analytics. However, the use of Clicky along with Google analytics will provide you with highly accurate as well as practical information which you can use to increase the reach and revenue from your website.
Compare this with the analytic interface from Clicky:
At a first glance itself it immediately gives away the most necessary and practical of the stats:
- Visitors graph comparison.
- Country-wise assessment.
- The Outbound links
- The Inbound links
- Top performing articles on the website and much more.
As the saying goes information is power and Clicky provides you that power in a matter of seconds without trying to study or learn how to gauze analytics (like you need to do in the case of many other complicated analytics systems)
In fact for the best analytics assessment, you should use Clicky in association with Google Analytics. Both of them together can be the analytics powerhouse for your website. Though I use Clicky for its inherent ease of use and easy UI, there are many advanced features of Clicky suitable for all the big and busy enterprises.
What are a few of the Clicky features that I use which have resulted in making my website more efficient?
Clicky has several, simple to highly sophisticated features which you can easily read on their website. For this post, I will mention the features that I use frequently.
The Easy Analytics Dashboard:
I feel that Clicky has the most comfortable dashboard among all the analytics software, with all the basic stats and comparisons directly to view. No need for digging deeper into the system. The above picture of the Clicky dashboard is as easy as an analytics dashboard can possibly get.
The dashboard shows all the significant information that is responsible for the success of your website. It shows inbound links, popular articles, and referral sources. You can also customize the reports that you want to see on the dashboard.
This information is essential to know how the users are behaving with the contents of your website and create materials according to that. It will have a direct effect on the revenue of your websites.
The Content Section:
The content page categorically shows the detailed stats of all your active content which again gives you a fair idea of which contents are working better than others.
Uptime Check:
Within the analytics system, Clicky provides a nifty website uptime checker. It will keep you alert in the case of any possible downtime of your website. So, you do not need to spend money on services to check the uptime of your website. With Clicky it comes inbuilt along with the analytics system.
Live Screen Update: (Spy)
It is a real-time map that shows all the visitors as beepers on the world from their locations. It looks beautiful.
However, more importantly, you get to know about the real-time data for your website contents and its visitors.
For example, you sent a push notification five minutes back. Looking at the live map statistics will immediately tell you where viewers are accessing your push notification. It will help you to streamline your online reach further.
The Heat Map:
Clicky heat maps give you a pictorial representation of where your visitors are clicking on the website. It’s yet again a great way to gauge the behavior of the visitors to your website.
It is just the tip of the iceberg as far as the usage and applicability of Clicky are concerned. Clicky has multiple advanced features that are suitable for the advanced requirements of prominent and large-volume news or e-commerce websites.
Conclusion: Value For Money:
Click has a free plan and many other payment tiers. I am currently using the entry-level pro plan costing 9.99$ per month. Moreover, from my experience of using Clicky for the past few months, I can confidently say that it is an amount well invested.
Clicky is cloud-based. All you require is to place the Clicky script in the header of the website, and that is all. Clicky starts analyzing your website without putting any strain on your servers.
The sheer amount of information that I get with the help of Clicky has immensely improved my understanding of our social service website and its viewers. It, in turn, has helped me in creating content that is liked by readers. The result of all this is increased the reach of our blog/website.
I use Clicky (pro version) along with Google Analytics (Free Version) to better analyze the traffic of my website. To speak the obvious, Clicky has been that difference to make me realize the value of easy-to-understand website analytics and how it can improve a website’s reach.
Well, there it is my experience of using Clicky. So, what are you waiting for? Give it a spin if you have not yet. It has improved the performance of our modest social works site. It will surely do the same for you.